Advertising Guide Home - Advertising - Research Guides at University of Miami

Articles+

Articles+ is the Library's all-purpose search engine. It accesses everything contained in the Library catalog: books, DVDs, online materials, etc.

But Articles+ has more than just that. It also lists articles from thousands of journals and newspapers that the Library subscribes to. And it lists thousands of other items that the Library has digitized from our various special collections such as manuscripts, photographs, and postcards.

You can access the world of information in Articles+ by using the search box in the center of the Library's web page.

Link to Articles+

Comments (0)

Quick Links

Comments (0)

Welcome!

Hello, and welcome to the University of Miami Libraries Guide to Advertising Resources! The purpose of this guide is to help you navigate through the many advertising related resources available to you through the University of Miami Libraries system and beyond.

Comments (0)

NEW Database!!

Advertising Red Books is now online!

Looking for relevant content on companies and the advertising agencies that work with them? Advertising Red Books is the source for uncovering key advertiser and agency relationships.

As a lead generation (e.g. to download marketing lists) and competitive intelligence tool, Advertising Red Books can be used to:

Identify agency clients
Locate the critical information about agency clients
Reveal the right contacts at those clients for prospecting
Find a company by searching by the brand it owns
Check-out the competition, and
Much more.

Advertising Red Books provide current, detailed data, including:

Agency accounts, specializations, gross billings by media, and contact information for agency personnel
Advertisers with significant spend on advertising annually
Specific advertising data such as approximate annual advertising spend by media and agencies retained by the Advertiser
Information on nearly 125,000 brand names

Comments (0)

Primary Databases

AdForum
Over 100,000 real ads from over 100 countries dating back to 1999 with an emphasis on creativity and award winners. 10-15,000 new ads are input each year. 50% print, billboard, or interactive, 45% are tv commercials, and about 5% flash.
Communication & Mass Media Complete
Major areas of coverage include Communications, Mass Media, Journalism, Television, Radio, Newspaper Publishing, Speech, Broadcasting, Communication Theory, and Advertising.
MediaMark MRI
Mediamark Research offers comprehensive demographic, lifestyle, product usage and exposure to all forms of advertising media.
SRDS (Standard Rate & Data Service)
Provides information on more that 100,000 national and international media properties. Includes access to Business Publication Advertising Source®;Consumer Magazine Advertising Source®;Direct Marketing List Source®;Newspaper Advertising Source®.

Comments (0)