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CPR 232  

Public Relations Writing
Last Updated: Feb 11, 2013 URL: Print Guide
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Primary Databases

  • Communication & Mass Media Complete
    1915 to present. Major areas of coverage include Communications, Mass Media, Journalism, Television, Radio, Newspaper Publishing, Speech, Broadcasting, Communication Theory, and Advertising
  • LexisNexis Academic
    Particularly useful for researching current news and events with access to full-text newspapers and newswire services.
  • Academic Search Premier
    Academic Search Premier is a multi-disciplinary full text database which does provide good coverage for news magazines. It also includes a sampling of academic journals from many different fields.

Other Useful Databases

  • SimplyMap
    SimplyMap is a program that allows you to produce a map showing the geographic distribution of statistical data for any part of the United States. A wide variety of statistics are included such as population, housing, business, health, and MRI consumer data. You can display the data by state, county, zip code, or census tracts or, in the case of businesses, by individual locations.
  • SRDS (Standard Rate and Data Service)
    Provides full contact information on more that 100,000 national and international media outlets.
    Includes access to:
    Business Publication Advertising Source®
    Consumer Magazine Advertising Source®
    Direct Marketing List Source®
    Newspaper Advertising Source®
    Radio Advertising Source™
    Out-of-Home Advertising Source™
    Interactive Advertising Source® (Internet)
    TV and Cable Source®
  • Business & Company Resource Center
    Business & Company Resource Center provides company profiles, company brand information, rankings, investment reports, company histories, chronologies, related periodical articles, and detailed company and industry news. You can use the following industry codes when searching.

    SIC Industry Descriptions
    8743 - Public Relations Services

    NAICS Industry Descriptions
    541820 - Public Relation Agencies
  • ERIC (CSA)
    1966 to present. The ERIC (Educational Resources Information Center) database, sponsored by the U.S. Department of Education, is the world's largest source of education research and information.

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